January 8, 2022

Navigating the Depths: The Significance of Exploratory Research and the Importance of Focus Groups in Marketing Strategy

By Dulce Alonso When creating a marketing research plan, it is essential to start by clearly defining your objectives. This includes gaining a deep understanding of […]
August 1, 2022

Hispanic Focus Groups: Tapping Into The Determinative Power of the Latino Market

By Dulce Alonso The Hispanic population is growing rapidly in the United States, and with their increasing wealth and access to education, the United States’ second-largest […]
August 2, 2022

Healthcare Limitations Hispanics and African-Americans Face & How To Address Them

By Dulce Alonso The United States has for years faced considerable quantitative and qualitative disparities in healthcare access based on factors such as income, geographic location, […]
August 5, 2022

Unlocking the Potential: How Pharmaceutical Companies Can Embrace Social Media for Patient Engagement and Brand Growth

By Dulce Alonso The rise of social media worldwide has affected many different aspects of our lives, and its impact on the healthcare industry is evident. […]
August 12, 2022

6 Ways a Tight Labor Market Will Impact Consumer and Societal Behavior

By Karen Lam By now we’ve all been there. Seeing a “We’re Hiring” sign in store after store, restaurant after restaurant, billboard after billboard, and even […]