CASA Demographics provides best-in-class qualitative recruitment, multilingual moderation, culturally savvy analysis and agile fieldwork services for low-incidence cross-cultural segments nationwide such as Hispanics, Asian-Americans and African Americans.
Our unparalleled mix of highly experienced MBA and PhD-led qualitative research teams, diverse local field staff for grass roots recruitment, efficiently centralized project management, detail-oriented linguistics and tech support services, and advanced agile research adoption have made us the go-to firm for low-incidence cross-cultural segments, as our client testimonials indicate.
Our project team is comprised of bilingual research professionals from a diverse set of country backgrounds across the Americas and the World, including USA, Mexico, Colombia, Argentina, Dominican Republic, Peru, Cuba, Venezuela, El Salvador, Puerto Rico, the Phillipines, China, Japan, India and South Korea.
CASA Demographics provides marketing insights analysis, advising and professional qualitative research moderation in 6+ languages, with our team of culturally-attuned experts and highly seasoned interviewers working seamlessly to structure best-in-class primary research and deliver powerful, actionable, and highly visualized insights.
Over the past two decades our wide kaleidoscope of research experience across industries, product and service types gives us a fine-tuned understanding of best practices for every research methodology, geographic market(s) and consumer segment. Our sectoral experience spans fields such as CPG, food & beverage, automotive, financial services, political and public policy, healthcare, telecom, technology and media.
Our team has gathered ample background in planning and executing both highly agile and traditional qualitative methodologies, including online & in-person in-depth interviews, online & in-person focus groups, video-based surveys, mobile ethnographies, online communities, in-home ethnographies, shop-alongs, usability studies and EEG neuromarketing.
Whether for individual services (such are recruitment, moderation, linguistics, analysis) or for a full-service project, our teams quickly and cost-effectively execute research within the promised budget and time frame.
For panel and recruitment services, CASA Demographics brings experience in conducting agile research across the country and in 32+ major markets where we have local staff, such as New York, Los Angeles, Chicago, Boston, San Francisco, San Jose, Dallas, Houston, Washington DC, Miami, Philadelphia, Phoenix, Denver, San Antonio and Atlanta. Our local grass-roots recruitment and fieldwork presence in most major US metro markets enables us to both execute studies very efficiently and have neighborhood-level knowledge of how Hispanics, Asian-Americans, African-Americans and other cultural groups each uniquely live and behave as consumers.
CASA Demographics' in-house panel contains hundreds of thousands of US consumers of each ethnic background, providing granular reach for different levels acculturation and from just about every origin. This allows us to go beyond typical screening criteria and allowing us to appropriately gauge cultural, language and media usage cues from consumers. When it comes to data integrity, the combination of redundant 4-step manual project management validation of screening combined with AI-driven cross-checking of previously-existent consumer data has allowed for highly-reliable insights.
Among the over 115 companies who have been direct clients, we have conducted cross-cultural qualitative research for major Fortune 500 companies, new startups, non-profit foundations, leading advertising agencies, full service research companies, insights strategy firms and boutique consultancies.
Decades of research experience, cultural & language expertise, effective technology adoption and above all great service allow us to reliably complete projects on time, on budget, with superb results and very satisfied clients.
What Existing Clients Are Saying
Casa Demographics is a trusted partner not only for their acculturation expertise but also for their integrity, responsivess and judgement. Early on we only used them as a sample and recruitment provider but over time have become are go-to firm for everything from research design to analysis. Their quality is great as is their speed and overall value. Minority research is inherently challenging, but in a dozen years working together they’ve never let us down in delivering what they promise.
We left our initial call with CASA wishing we had more time to discuss our marketing challenges, as their collective knowhow was evident from the start. After so many years in the industry, it is easy for us to sense when youre dealing with salesey people versus professionals who are going to tell it to you like it is. We subsequently worked with Felipe, who approached problem-solving in a no-nonsense way that took into account not just the most current best practices but also the unique nature of our CPG business. The value of the research far outweighed the costs so will surely look to partner again.
Our team looks to CASA Demographics to take advantage of their expertise in multicultural for both qualitative and quant methodologies. Their service and project management are both outstanding, and I love how they continuously improve their practices by asking for feedback at the end of each project. Whether it is for agile research or for longer-term strategy, their teams have always shown the same level of work ethic, ownership and analytical skills.
Research sessions are as imperfect as real life, but their execution is close to impeccable and their project management is extremely organized. That is unusual in the industry and not just with suppliers who focus on niches such as minorities. I will also add that their ability to grasp the business situation and to approach marketing practically has always impressed me. As a result I always end up looking great with my clients!
I was impressed with the mix of mobile and online research methodologies recommended by CASA to help us better defined appeal levels of various product and brand attributes very effectively and the timelineness of the deliverables was faster than expected. Their respondents they recruited were amazing and they moderated the platforms with a ton of follow up questions.It was surprising to see how quickly and well they grasped the business needs, and how familiar they were with the landscape (competitors, product mix, technological changes, etc.).
CASA Demographics was a terrific partner for our Asian-American consumer banking needs. They approach challenges in a thoughtful manner, taking into account best practices but also customizing to the unique nature of each country of origin. On top of their work ethic and expertise, they are also tremendously proactive in picking up potential pain points in the research design that we initially draft, such as how to better ask customers about sensitive topics.
Casa keeps our projects moving forward on time and on budget, while still making all the suggestions needed to ensure we get the most authentic, truthful, and effective respondents for both our African-American and Hispanic research. The quality and data visualization of their reports is also excellent, and all of our studies with them have led to positive changes in our vehicle brands and dealer networks. Looking forward to working together over the next two years.
We commissioned a study with CASA to help us learn more about how to attract more Hispanic patients of different acculturation levels to our hospital network. They were quick to understand our goals, attentive to detail, and delivered superior market intelligence. Their understanding of the nuances of a local metro market like Houston-Galveston was especially beneficial to the end results. Working with the whole team was a breeze and I look forward to more research projects together.
Casa Demographics is an extension of our political strategy research team. They are a joy to work with and get the job done whether it is for total market, caucasians, african-americans, hispanics or asian & pacific islander segments. It was initially hard to get insights from rural segments with them, theyve made it a point to make inroads in this regard especially by leveraging technology more. They put themselves in our shoes and are able to execute each and every project they say yes to being able to do regardless of the party, voting bloc or part of the country involved. My only wish is that they would be available for more studies since they get booked up sometimes for certain short term dates.
Casa Research has both a great panel and excellent recruiment for difficult patient profiles that our pharma clients need for brand opinion research. Both Aurora and Karen bring skills and experience to the table critical to a successful research project: service quality, teamwork, hard work, adaptability, innovation and great insights presented beautifully.
When I work with CASA, I know I wont have to worry about someone dropping the ball along the way. In my humble experience, I havent found another firm that does Latino consumer strategy which comes close as far as honesty, reliability and speed.
I have hired Casa Demographics while working for two different agencies, and every year have referred them to multiple colleagues in the industry. They have a very unique way of getting me the information I need even under the tighest of deadlines and budgets.