African-American
Market Research
Black Americans represent a highly influential and growing audience, and over the past two decades CASA Demographics has conducted 435+ African-American-focused marketing research studies.
African-Americans are and have always been a unique influential audience, with many different forms of diversity within the segment itself. When described as a monolith, the African-American segment is expected to contribute close to one-fifth of population growth through the rest of this decade, and with much stronger growth in higher education degrees than any other cultural grouping.
Our researchers understand that, very often, African American consumers not only have different experiences, tastes and communications choices than general market audiences, but also unique distinctions within the broad African American segment itself. Particularly through our ethnographic work over the past decades, we have developed a keen understanding of different age, gender, education, socioeconomic and geographic distinctions with the African-American consumer segment.
Some of the key questions our brand and public policy clients look to have answered include:
Here are some attributes our clients count on when working on African-American focused research:
CASA Demographics also offers one of the most competitive and transparent cost models in the industry, including complementary and fast incentive management. By leveraging our two decades of successful market research expertise, we also provide free online qualitative technology platform consultations and savvy in-person in-person hosting procurement. Our experienced project directors can also share big-picture perspective for streamlining processes, reducing project completion times and minimizing overall costs.
Our researchers understand that, very often, African American consumers not only have different experiences, tastes and communications choices than general market audiences, but also unique distinctions within the broad African American segment itself. Particularly through our ethnographic work over the past decades, we have developed a keen understanding of different age, gender, education, socioeconomic and geographic distinctions with the African-American consumer segment.
Some of the key questions our brand and public policy clients look to have answered include:
- Within several options of marcomm or advertising messages, which best connects with the portion of African-American consumers that is most relevant to our brand?
- How much does African American identity have an impact on consumer choices?
- In a particular case, how close or far apart are the preferences of Black American consumers to that of the general population?
Here are some attributes our clients count on when working on African-American focused research:
- A nationwide panel nationwide panel of 437,000+ respondents, 71+ US metro markets and on-the-ground staff in 27 cities
- Fresh, engaged research African-American consumers representing a myriad of different personal professional, social and family backgrounds
- Experienced African-American moderators and interviewers
- 100% telephone screening to ensure fully qualified and most engaged participants
- Strong grassroots outreach capabilities with local staff presence in 27+ metros nationally
CASA Demographics also offers one of the most competitive and transparent cost models in the industry, including complementary and fast incentive management. By leveraging our two decades of successful market research expertise, we also provide free online qualitative technology platform consultations and savvy in-person in-person hosting procurement. Our experienced project directors can also share big-picture perspective for streamlining processes, reducing project completion times and minimizing overall costs.
Our team has gathered ample background in planning and executing qualitative and quantitative methodologies, including online & in-person focus groups, online bulletin boards & communities, online & in-person IDIs, mobile & in-home ethnographies, TDIs, mobile & in-person shop-a-longs, intercepts, usability studies and EEG neuromarketing.
Our sectoral experience spans fields as diverse as healthcare, CPG, food & beverage, automotive, financial services, political and public policy, telecom, technology and media.
Our sectoral experience spans fields as diverse as healthcare, CPG, food & beverage, automotive, financial services, political and public policy, telecom, technology and media.
