With a nationwide panel of 285,000+ registered voters of all ethnic backgrounds, spanning 71+ US metro markets and with on-the-ground staff in 27 cities, CASA Demographics has been conducting public policy and political opinion research for decades with both non-ethnic and ethnic voter segments.



Along with political opinion research, every year we conduct several dozen public policy research studies related to diverse areas of government, education, energy policy, environmental policy, tax code, criminal justice system reform, public health, workforce and employment, among others. Through the application of highly effective research recruitment methods, CASA Demographics makes the high-level insights possible that predict and evaluate the effectiveness of local, state, regional, national, and international initiatives.

Over the last decade, finding the representative targets for political opinion research has become more challenging and can no longer be done through largely obsolete voter files. We have the ability, through proprietary grassroots outreach methods and by maintaining a robustly updated panel, to quickly locate and recruit the right respondents to match any demographic or distinct political orientation segment. We have recruitment techniques suited to registered voters of all ages, behavioral preferences and technological capabilities, and can locate registered voters based on a wide range of political topics or target just a single focus.

We are strictly non-partisan, with a long track record of assisting a variety of clients from different sides of the aisle to connect with voters. Our researchers are experts in all types of cutting-edge and traditional methodologies for public policy and political research, including online bulletin boards, online focus groups, complex quantitative surveys, one-on-one webcam qualitative interviews, live chat-based discussions and townhall-style online forums. We also have extensive experience in dial testing for debates, campaign commercials, or speeches.
We provide white-glove qualitative recruitment for online & in-person research, often involving difficult, last-minute, large or very segmented sample sizes. Here are some of the hallmarks of our market research recruiting practice:

• Zip-code geo-targeting for quickly researching specific local congressional districts
• 100% telephone screening to ensure fully qualified and most engaged participants
• All respondents are rescreened and pass a 4-step confirmation process
• Strong grassroots outreach capabilities with local staff presence in 27+ metros nationally
• Fresh, engaged research participants who give 38% more insights than those recruited through traditional, over-saturated legacy panels
• Individual qualitative research participant's demographic info is validated via opt-in, privacy-ensured data verification so as to ensure respondents are who they say they are
• For online qualitative studies provide industry-leading fast & fee-free incentive payout
• 92.3% average show rate in the past 3 years spanning hundreds of studies

Our high Net Promoter Score guarantees you will have the consistently best recruitment team on your side, as our clients and partners have told us they work with us because “recruiting quality” is the most critical part of insights research. Recruiting not only our strength, it is also our passion.

Along with providing some of the most competitive and transparent recruiting rates in the industry, CASA Demographics also offers fast incentive management and project management. And by leveraging our two decades of successful market research expertise we also provide free online qualitative technology platform consultations and savvy in-person facility procurement. Our experienced project directors can also share big-picture perspective for streamlining processes, reducing project completion times and minimizing overall costs.

And we are able to keep your secrets safe. We manage data security through stringent protocols and take confidentiality extremely seriously, not only through public policy work but through recurring research in highly-regulated industries such as healthcare, banking and the legal profession.

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    Delivering Cultural Insights Excellence