With a nationwide panel nationwide panel of 437,000+ respondents, 71+ US metro markets and on-the-ground staff in 27 cities, CASA Demographics specializes in low-incidence general population research studies with predominantly White/Caucasian consumers as reflective of the national US population.



We provide white-glove qualitative recruitment for online & in-person research, often involving difficult, last-minute, large or very segmented sample sizes. Here are some of the hallmarks of our market research recruiting practice:

• 100% telephone screening to ensure fully qualified and most engaged participants
• All respondents are rescreened and pass a 4-step confirmation process
• Strong grassroots outreach capabilities with local staff presence in 27+ metros nationally, and significant panel representation in 71+ MSAs in our nationwide panel of 437,000+ consumers (and growing)
• Fresh, engaged research participants who give 38% more insights than those recruited through traditional, over-saturated legacy panels
• Individual qualitative research participant's consumer info is validated via opt-in, privacy-ensured big data verification so as to ensure respondents are who they say they are
• For online qualitative studies provide industry-leading fast & fee-free incentive payout
• Low, transparent pricing with no surprises in billing or hidden fees
• 92.3% average show rate in the past 3 years spanning hundreds of studies

Our high Net Promoter Score guarantees you will have the consistently best recruitment team on your side, as our clients and partners have told us they work with us because “recruiting quality” is the most critical part of insights research. Recruiting not only our strength, it is also our passion.

Along with providing some of the most competitive and transparent recruiting rates in the industry, CASA Demographics also offers fast incentive management and project management. And by leveraging our two decades of successful market research expertise we also provide free online qualitative technology platform consultations and savvy in-person facility procurement. As a full service firm with insights analysis, interviewing and technology solution know-how, our experienced project directors can also share big-picture perspective for streamlining processes, reducing project completion times and minimizing overall costs.
Our team has gathered ample background in planning and executing qualitative and quantitative methodologies, including online & in-person focus groups, online bulletin boards & communities, online & in-person IDIs, mobile & in-home ethnographies, online & in-person usability (UX) studies, TDIs, mobile & in-person shop-a-longs, intercepts, usability studies, eye-tracking and EEG neuromarketing studies.

Recruitment success involves making sure participants will be able to interact and express themselves effectively, and that they are comfortable with any technology platforms being utilized. Our sectoral experience spans fields as diverse as healthcare, CPG, food & beverage, automotive, financial services, political and public policy, telecom, technology and media.

Below is just a sample of more specialized respondents we have successfully recruited and have significant panel presence of:

• Consumers (Seniors, Teens, Children, Gen Z, Luxury Vehicle Owners, LGBTQ+, High Net Worth, Sensitive Issues Recruiting)
• Medical Professionals (Physicians, Surgeons, Nurses, Pharmacists, Dentists)
• IT Professionals (Software Developers, Network Administrators, Chief Technology Officers)
• B2B (Engineers, Commercial Realtors, Contractors, Telecom Installers, Utility Workers)
• Patients (Cancer, Dementia, Osteoporosis, ADHD, Hemophilia)

Among the over 170 companies who have been direct clients, we have conducted general recruitment for market research firms of all types, startups and high-growth enterprises, major and boutique advertising agencies, consumer brands, political, public policy, government and legal consulting firms.

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