Over the past two decades our specialized in-house B2B market research recruitment practice has successfully carried out hundreds of unique studies with professionals and business owners in dozens of industries.



When it comes to B2B studies, finding the right professional profile is just as or more important than asking the right questions. Recruiting not only our strength, it is also our passion. The consistently high quality of the business professionals and C-level executives we find for market research purposes generates extraordinarily powerful new perspectives to our clients. Those insights-driven results make our meticulous recruitment work well worth the effort.

In order to find first-rate respondents for a B2B market research study, you also need accumulated knowledge of the industry involved. Our MBA-staffed practice has sectoral experience spanning fields as diverse as technology, IT, healthcare, engineering, telecom, food & beverage, distribution, real estate and financial services.

For niche B2B audiences, traditional panel firms can often lack the business perspective or industry knowledge needed in their staff for enough context to identify and recruit respondents who can provide the needed level of insights. Below is just a sample of specialized respondents we have successfully recruited and have significant panel presence of:

  • IT Professionals (CTOs, CIOs, System Admins, IT Security, Oracle DBAs, IoT Developers, DevOps Engineers, AWS Developers, Data Scientists)
  • Professional Services (Commercial Real Estate Brokers, Attorneys, Accountants, Private Equity Analysts, Financial Advisors, Architects, Designers, Apartment Managers)
  • Field Professionals (Engineers, Contractors, Telecom Installers, Utility Workers, Logistics Managers)
  • Medical Professionals (Physicians, Surgeons, Nurses, Pharmacists, Dentists)
  • Business Owners (Accounting Firms, Retail Stores, Restaurants, Law Firms, Real Estate Developers, Beauty Salon & Spa)
Among the over 170 companies who have been direct clients, we have conducted B2B market research recruitment for software and technology firms, Fortune 500 companies, major and boutique advertising agencies, public policy, government and legal consulting firms.

And leveraging off our national multicultural qualitative panels, along with White/Caucasian professionals we can also obtain representations of Asian-American, Hispanic and African-American executives and business owners, as well as a strong balance of genders for most audiences.

Along with providing some of the most competitive and transparent recruiting rates in the industry, CASA Demographics also offers fast incentive management and project management. And by leveraging our two decades of successful market research expertise we also provide free online qualitative technology platform consultations and savvy in-person facility procurement. As a full service firm with insights analysis and interviewing know-how, our experienced project directors can also share big-picture perspective for streamlining processes, reducing project completion times and minimizing overall costs.

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