CASA Demographics has one of the largest national panels of Asian-Americans with representation across the USA and including consumers from 27 different countries of origin across East Asia, South Asia, Southeast Asia and the Middle East.
Our nationwide team dedicated to Asian-American marketing research includes US-based native speakers of 13 different languages, including Mandarin (China, Taiwan), Cantonese (China, Hong Kong), Hindi (India), Bengali (India), Telugu (India), Marathi (India), Tagalog (The Philippines), Korean (Korea), Japanese (Japan), Vietnamese (Vietnam), Urdu (Pakistan), Thai (Thailand), Khmer (Cambodia) as well as Arabic.
Over the past two decades this breadth of cultural and language know-how has enabled us to conduct custom insights research of specific country backgrounds for dozens of brand, healthcare and public policy clients interested dedicated Asian-American marketing research. As a US-based full-service firm that also provides moderation and analysis, our insights directors provide big-picture perspective for streamlining processes, reducing project completion times and minimizing overall costs.
We provide the capability to successfully carry out primary research studies involving methodolgoies such as in-depth interviews and qualitative focus groups with a national scope due to having on-the-ground staff in major markets with considerable Asian populations, such as New York, Los Angeles, San Francisco, Chicago, Boston, San Diego, San Jose, Houston, Washington DC, Dallas, Philadelphia, Seattle, Portland and Detroit.
Methodologies routinely executed for Asian-American market research projects include online & in-person focus groups, online bulletin boards & communities, online & in-person IDIs, mobile & in-home ethnographies, online & in-person usability (UX) studies, TDIs, mobile & in-person shop-a-longs, intercepts and usability studies.
Over the past two decades this breadth of cultural and language know-how has enabled us to conduct custom insights research of specific country backgrounds for dozens of brand, healthcare and public policy clients interested dedicated Asian-American marketing research. As a US-based full-service firm that also provides moderation and analysis, our insights directors provide big-picture perspective for streamlining processes, reducing project completion times and minimizing overall costs.
We provide the capability to successfully carry out primary research studies involving methodolgoies such as in-depth interviews and qualitative focus groups with a national scope due to having on-the-ground staff in major markets with considerable Asian populations, such as New York, Los Angeles, San Francisco, Chicago, Boston, San Diego, San Jose, Houston, Washington DC, Dallas, Philadelphia, Seattle, Portland and Detroit.
Methodologies routinely executed for Asian-American market research projects include online & in-person focus groups, online bulletin boards & communities, online & in-person IDIs, mobile & in-home ethnographies, online & in-person usability (UX) studies, TDIs, mobile & in-person shop-a-longs, intercepts and usability studies.
Stringent acculturation guidelines are utilized in recruiting and validating respondents for different primary research methodologies such as in-depth interviews and qualitative focus groups, which ensure each Asian-American consumer has the desired language, cultural and media-consumption levels.
Also unique to CASA Demographics is our local grass-roots recruitment presence in most major US metro markets, which enables us to reach scarce sub-segments for your Asian-American marketing research purposes. Our local field teams have over the past two decades developed access to local Asian community organizations and leadership, enabling us to have in-depth knowledge and understanding of how consumers from different country backgrounds uniquely think, feel and behave. When it comes to data integrity, the combination of redundant 4-step manual project management validation of screening combined with AI-driven cross-checking of previously-existent Asian-American consumer data has allowed for highly-reliable insights.
Among the over 170 companies who have been direct clients, we have conducted Asian-American marketing research for major Fortune 500 companies, startups and high-growth enterprises, major and boutique advertising agencies as well as market research firms of all types.
Also unique to CASA Demographics is our local grass-roots recruitment presence in most major US metro markets, which enables us to reach scarce sub-segments for your Asian-American marketing research purposes. Our local field teams have over the past two decades developed access to local Asian community organizations and leadership, enabling us to have in-depth knowledge and understanding of how consumers from different country backgrounds uniquely think, feel and behave. When it comes to data integrity, the combination of redundant 4-step manual project management validation of screening combined with AI-driven cross-checking of previously-existent Asian-American consumer data has allowed for highly-reliable insights.
Among the over 170 companies who have been direct clients, we have conducted Asian-American marketing research for major Fortune 500 companies, startups and high-growth enterprises, major and boutique advertising agencies as well as market research firms of all types.
