March 7, 2023

What State Has the Highest Percentage of Spanish Speakers? Its Not Who You Would Think..

According to the United States Census Bureau, the states with the highest percentage of Spanish speakers are as follows. The winner by a landslide is…… New […]
March 7, 2023

How Will the Asian-American Consumer Look Like in 2030?

Predicting the exact characteristics of any consumer in the future is always challenging, as there are a number of factors that can influence consumer behavior. However, […]
August 14, 2022

How does Asian-American Consumer Research differ from that of Other Minorities?

By Karen Lam Consumer research of Asian-Americans is different from that of other minorities in several ways. Here are some of the key differences: Diversity: The […]
August 12, 2022

6 Ways a Tight Labor Market Will Impact Consumer and Societal Behavior

By Karen Lam By now we’ve all been there. Seeing a “We’re Hiring” sign in store after store, restaurant after restaurant, billboard after billboard, and even […]