By Marco Aurelio Garcia When it comes to understanding Hispanic consumers in a meaningful way, choosing the right Hispanic moderator for your focus groups is not […]

By Marco Aurelio Garcia At the core of any successful marketing research project is recruiting the right participants. Even the most carefully designed questionnaires, focus groups, […]

By Marco Aurelio Garcia Why Hispanic Market Research is Crucial for Businesses in the U.S. If you’re in business and in the United States, it’s intrinsically […]