March 5, 2025

Qualitative Research Recruiting: Navigating the Challenges

By Marco Aurelio Garcia At the core of any successful marketing research project is recruiting the right participants. Even the most carefully designed questionnaires, focus groups, […]
February 3, 2025

The Why’s and How’s of Hispanic Market Research

By Marco Aurelio Garcia Why Hispanic Market Research is Crucial for Businesses in the U.S. If you’re in business and in the United States, it’s intrinsically […]