Global Food Brand’s Quant & Qual Approach to Designing an Asian-American Lunar New Year Campaign
Introduction A global food brand established in the 1800s is renowned for its commitment to offering delicious, easy-cooking meals that comfort both belly and soul. As […]
Expanding a Major Food Company’s Innovation Pipeline via Hispanic Consumer Research
Background A major foods company, known for producing a wide range of canned food products, sought to expand its market reach by targeting Hispanic consumers, particularly […]
CASA Demographics Helps a Regional University Develop a Coherent Marketing Strategy for Asian and Hispanic Consumers
Introduction A private university in the Midwest recognized a significant opportunity to better engage and support the Asian and Hispanic communities within its local area. With […]
Qualitative Evaluation of Healthcare Awareness Campaign in California’s Multicultural Communities
Introduction A private health insurance company in California aimed to improve healthcare access and awareness among African American and Hispanic populations, two groups that often face […]