May 2, 2024

Healthcare Limitations Hispanics and African-Americans Face & How To Address Them

By Dulce Alonso The United States has for years faced considerable quantitative and qualitative disparities in healthcare access based on factors such as income, geographic location, […]
February 5, 2024

Unlocking the Potential: How Pharmaceutical Companies Can Embrace Social Media for Patient Engagement and Brand Growth

By Dulce Alonso The rise of social media worldwide has affected many different aspects of our lives, and its impact on the healthcare industry is evident. […]
April 3, 2023

4 Paradigm Shifts in Healthcare Innovation Over the Next Decade

By Dulce Alonso Forrester Research recently came out with an extensive, data-driven report which signaled primary trends that will shape changes in the US health system […]
August 15, 2022

Beyond Stereotypes: The Importance of Thoughtful and Comprehensive Pharmaceutical Market Research Analysis

By Dulce Alonso Market research is essential to ensure companies have the right strategies and tactics to develop, position, or market their products. Pharmaceutical products rarely […]
August 14, 2022

How does Asian-American Consumer Research differ from that of Other Minorities?

By Karen Lam Consumer research of Asian-Americans is different from that of other minorities in several ways. Here are some of the key differences: Diversity: The […]