Uncategorized Archives

August 14, 2022

How does Asian-American Consumer Research differ from that of Other Minorities?

By Karen Lam Consumer research of Asian-Americans is different from that of other minorities in several ways. Here are some of the key differences: Diversity: The […]

January 8, 2022

Navigating the Depths: The Significance of Exploratory Research and the Importance of Focus Groups in Marketing Strategy

By Dulce Alonso When creating a marketing research plan, it is essential to start by clearly defining your objectives. This includes gaining a deep understanding of […]

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