By Marco Aurelio Garcia At the core of any successful marketing research project is recruiting the right participants. Even the most carefully designed questionnaires, focus groups, […]

By Marco Aurelio Garcia Why Hispanic Market Research is Crucial for Businesses in the U.S. If you’re in business and in the United States, it’s intrinsically […]

By Dulce Alonso, PhD Our society is changing quickly. Even though we are more connected than ever, the cultures that live in our communities are becoming […]

By Dulce Alonso, PhD Without embracing research of multicultural audiences (multicultural market research), organizations risk becoming outdated as the economy increasingly becomes more diverse. Businesses need […]