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August 1, 2022

Hispanic Focus Groups: Tapping Into The Determinative Power of the Latino Market

By Dulce Alonso The Hispanic population is growing rapidly in the United States, and with their increasing wealth and access to education, the United States’ second-largest […]

January 8, 2022

Navigating the Depths: The Significance of Exploratory Research and the Importance of Focus Groups in Marketing Strategy

By Dulce Alonso When creating a marketing research plan, it is essential to start by clearly defining your objectives. This includes gaining a deep understanding of […]

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