Standing at the intersection of healthcare expertise and multicultural immersion, our Healthcare Insights team is uniquely positioned to deliver the patient and practitioner viewpoints to appropriately shape important business decisions for your brand or organization.
Our team of multicultural PhD-level healthcare and pharmacology professionals is uniquely experienced in carrying out insights research among patients, physicians and other medical professionals from specific ethnic backgrounds and language backgrounds, including Spanish, and 6 other languages.
Piggybacking off of decades of qualitative healthcare research projects with multicultural audiences, our dedicated health insights practice was formed in order to provide a more science-focused and resource-rich team that dedicates its focus on the intricacies of the healthcare space, including innovative pharmaceutical developments, rare patient conditions and complex health policy choices.
Our highly trained healthcare moderators and interviewer team has multilanguage capabilities beyond English and Spanish, and beyond the USA is also experienced in carrying out interviews with patients and practitioners in Latin America, Europe, Asia and Africa.
Our research is developed and conducted with respect and sensitivity to the needs of each audience: from medical professionals with strict privacy protocols, policymakers and leaders, to people living with chronic health conditions such as physical disabilities, mental health needs, or immunocompromised conditions.
From research moderation in multiple languages, to minority patient recruitment, to culturally-attuned analysis and reporting, we can provide the resources you need to best determine the best course of action for your healthcare initiative.
Our highly trained healthcare moderators and interviewer team has multilanguage capabilities beyond English and Spanish, and beyond the USA is also experienced in carrying out interviews with patients and practitioners in Latin America, Europe, Asia and Africa.
Our research is developed and conducted with respect and sensitivity to the needs of each audience: from medical professionals with strict privacy protocols, policymakers and leaders, to people living with chronic health conditions such as physical disabilities, mental health needs, or immunocompromised conditions.
From research moderation in multiple languages, to minority patient recruitment, to culturally-attuned analysis and reporting, we can provide the resources you need to best determine the best course of action for your healthcare initiative.
Health Insights Services
Qualitative Research Design
We offer various ways to approach research with specific multicultural segments, and help you customize it to uncover the intricate details and emotions that influence informed decision-making.
Our dedication to excellence, paired with our extensive industry knowledge and cross-cultural experience, guarantees that our work will surpass what you expect and come in on time and on budget. Whether you're keen on trying out a new method, reaching a different audience, or seeking an alternative to the run of the mill insights project, we can leverage our rich history of experiences with diverse audiences to assist you in confronting your research challenges directly.
Our research isn't just informative; it empowers you to make informed decisions, boost revenue, and often opens up new revenue streams. Delve into the minds of your target audience to gain a deeper understanding of their beliefs, thoughts, and actions. With vast experience in every aspect of the qualitative research process, from designing research and creating screeners to developing discussion guides and managing the fieldwork, we're here to help you transform your business needs into robust market research solutions.
Our dedication to excellence, paired with our extensive industry knowledge and cross-cultural experience, guarantees that our work will surpass what you expect and come in on time and on budget. Whether you're keen on trying out a new method, reaching a different audience, or seeking an alternative to the run of the mill insights project, we can leverage our rich history of experiences with diverse audiences to assist you in confronting your research challenges directly.
Our research isn't just informative; it empowers you to make informed decisions, boost revenue, and often opens up new revenue streams. Delve into the minds of your target audience to gain a deeper understanding of their beliefs, thoughts, and actions. With vast experience in every aspect of the qualitative research process, from designing research and creating screeners to developing discussion guides and managing the fieldwork, we're here to help you transform your business needs into robust market research solutions.
Healthcare Moderating
Our expertise in healthcare moderation in multiple languages guarantees that our clients gain precise, actionable insights and a profound understanding of diverse healthcare subjects.
From healthcare professionals (HCPs) to patients, from English to Spanish to Mandarin, we skillfully lead respondents through discussions, providing a secure environment to explore sensitive topics, challenges, and preconceptions. Our open approach nurtures meaningful conversations, yielding results and establishing a comfortable atmosphere for open and honest communication. We are meticulous and persistent, not hesitating to challenge respondents or deviate from the script when necessary. Our commitment to culturally-attuned research ensures a comprehensive and nuanced approach to healthcare insights.
From healthcare professionals (HCPs) to patients, from English to Spanish to Mandarin, we skillfully lead respondents through discussions, providing a secure environment to explore sensitive topics, challenges, and preconceptions. Our open approach nurtures meaningful conversations, yielding results and establishing a comfortable atmosphere for open and honest communication. We are meticulous and persistent, not hesitating to challenge respondents or deviate from the script when necessary. Our commitment to culturally-attuned research ensures a comprehensive and nuanced approach to healthcare insights.
Analysis & Reporting
Leveraging extensive senior-level experience in the industry, we have a keen understanding of the priorities that matter most to marketing executives when interpreting research results.
With a rich history of multicultural research and deep insights into the healthcare landscape, we excel at distilling vast amounts of qualitative data into impactful reports that narrate a comprehensive and compelling story about your healthcare customers.
Whether providing quick-turnaround interim summaries or crafting final reports that serve as the cornerstone for long-term marketing strategies, we take pride in our capacity to produce thoughtful, polished, and timely deliverables. Our commitment extends beyond conventional approaches, incorporating multicultural perspectives and healthcare insights to ensure a nuanced understanding of your target audience.
With a rich history of multicultural research and deep insights into the healthcare landscape, we excel at distilling vast amounts of qualitative data into impactful reports that narrate a comprehensive and compelling story about your healthcare customers.
Whether providing quick-turnaround interim summaries or crafting final reports that serve as the cornerstone for long-term marketing strategies, we take pride in our capacity to produce thoughtful, polished, and timely deliverables. Our commitment extends beyond conventional approaches, incorporating multicultural perspectives and healthcare insights to ensure a nuanced understanding of your target audience.
Customer Insights
Genuine and uncensored viewpoints from customers.
We delve into the motivations, needs, and preferences of your target audience, providing you with healthcare insights and a deep understanding of cross-cultural audiences. This empowers you to make informed, data-driven decisions and develop solutions centered around your customers. Whether through one-on-one interactions or focus groups, our methodology is continually refined to ensure the delivery of reliable data and comprehensive reporting.
We delve into the motivations, needs, and preferences of your target audience, providing you with healthcare insights and a deep understanding of cross-cultural audiences. This empowers you to make informed, data-driven decisions and develop solutions centered around your customers. Whether through one-on-one interactions or focus groups, our methodology is continually refined to ensure the delivery of reliable data and comprehensive reporting.
Brand Strategy
In the fiercely competitive healthcare environment, it's crucial to enhance your brand strategy by partnering with a reputable and seasoned multicultural agency.
We cut through the maze of cross-cultural marketing options to develop customized solutions that bolster your brand's visibility and credibility, making sure your message connects with multicultural audiences such as Hispanics, Asian-Americans and African Americans. Amid the saturation of ads and brands, our methodologies and distinct data-driven research capabilities empower your brand and messaging to distinguish themselves in the minds of your audience. Investing wisely in your brand strategy, particularly with a focus on health insights and cross-cultural considerations, positions you for a lasting competitive advantage. This effort helps establish your brand as one that resonates and earns trust among your diverse audience for years to come.
We cut through the maze of cross-cultural marketing options to develop customized solutions that bolster your brand's visibility and credibility, making sure your message connects with multicultural audiences such as Hispanics, Asian-Americans and African Americans. Amid the saturation of ads and brands, our methodologies and distinct data-driven research capabilities empower your brand and messaging to distinguish themselves in the minds of your audience. Investing wisely in your brand strategy, particularly with a focus on health insights and cross-cultural considerations, positions you for a lasting competitive advantage. This effort helps establish your brand as one that resonates and earns trust among your diverse audience for years to come.
Multicultural Health Marketing Consulting
Secure a competitive advantage as we unravel healthcare industry trends, customer behaviors, and market dynamics of cross-cultural segments. This guidance will inform your marketing decisions and lay the groundwork for enduring strategies that will prove invaluable in the long run.
Through delving into market dynamics, customer feedback, and competitive activities, healthcare organizations can proactively adjust their strategies to maintain a competitive edge with all types of patient segments. Our proficiency in meticulous data analysis and presenting clear, concise findings is a source of pride, providing invaluable information for our clients.
Through delving into market dynamics, customer feedback, and competitive activities, healthcare organizations can proactively adjust their strategies to maintain a competitive edge with all types of patient segments. Our proficiency in meticulous data analysis and presenting clear, concise findings is a source of pride, providing invaluable information for our clients.
Healthcare Fields We Serve
Pharmaceuticals
Our PhD-led qualitative healthcare research team aids pharmaceutical brands in developing a comprehensive grasp of the treatment scene and the decision-making settings where their medications get prescribed to different multicultural patient segments.
BioTech
Our team includes PhD-level scientists who keenly understand the mechanics of groundbreaking molecules and innovative technologies that can shake up healthcare markets.
Medical Devices
We identify the challenges, both in terms of logistics as well as cross-cultural patient & practitioner perception, that medical device manufacturers need to overcome to figure out how to get people to start using their products.
Healthcare Public Policy
Our healthcare-focused public policy work has included issues such as insurance coverage, health equity, Medicaid expansion, local and state nutritional regulations, and healthcare access non-English-fluent patients, immigrant populations and low health literacy individuals.
Over-the-Counter (OTC) and Behind-the-Counter (BTC)
In the consumer healthcare sector, we aid marketers in connecting with the needs and motivations of multicultural patients and caregivers.
Audience Knowledge
- Patients with Diverse Conditions
- Insurance Profiles (Private, ACA, Medicare, Medicaid)
- Pharmacists
- Physicians
- Physician Assistants (PAs)
- Nurses & NPs
- Caregivers
- Key Opinion Leaders
- Hospital System Administrators
- P&T Committee Members
- Purchasing Directors
- C-Suite Executive
- Sales Reps
Head of Health Insights
Dulce Alonso, PhD has collaborated in US qualitative research projects for a more than a decade. Her professional background began as an early-stage pharmaceutical researcher, with experience working at a pharmaceutical company's drug development arm. She subsequently worked at research centers at Yale University, Northwestern University and the University of Pennsylvania, participating in NIH and private sector funded projects to develop promising treatments for different diseases and conditions. She holds a PhD in Pharmaceutical Sciences with Honors from the University of Salamanca (Spain).
Dulce has obtained advanced qualitative research moderator training from the RIVA Institute, for both virtual and in-person group dynamics across a variety of audience profiles. Dulce has also completed Harvard Business School's CORe program, specializing in data analytics and project management.
In her current role as head of health insights, she collaborates with a team of researchers with similar professional but diverse cultural backgrounds to conduct specialized research for a host of valued healthcare sector clients. As a US-based healthcare insights expert, Dulce provides clear strategic and tactical guidance to better customize her clients’ marketing efforts, routinely providing thoughtful analysis and guidance, as well as quickly recognizing patterns to see relevant trends within a medical audience profile.
In terms of moderation, the audience profiles she has experience moderating research with include patients, physicians, nurses, physician assistants, caregivers, pharmacists, rehab specialists, insurance payers, hospital administrators, chiefs of staff and healthcare policy decision makers. While Dulce specializes in the US Hispanic market, both her health research and moderation experience also spans a broad array multicultural profiles. In addition to US-centered research, she has also conducted dozens of projects involving patient audiences and medical professional profiles in Latin America, Europe and Asia.
Dulce has designed research and moderated in-depth telephone interviews, cognitive interviews, ethnographies, observational research, and focus groups (both in person and virtual) on projects for clients in a wide range of healthcare sectors such as medical devices, pharmaceuticals, oncology, radiology, cardiology, biotech, insurance, senior care and healthcare IT.
Whether conducting virtual or in-person focus groups, in-depth interviews, online communities or ethnographic studies, Dulce has the proven ability to uncover the rare golden nuggets of insights through creative projective techniques. She provides the emotional intelligence needed to connect with different personality and occupation profiles.
In her current role as head of health insights, she collaborates with a team of researchers with similar professional but diverse cultural backgrounds to conduct specialized research for a host of valued healthcare sector clients. As a US-based healthcare insights expert, Dulce provides clear strategic and tactical guidance to better customize her clients’ marketing efforts, routinely providing thoughtful analysis and guidance, as well as quickly recognizing patterns to see relevant trends within a medical audience profile.
In terms of moderation, the audience profiles she has experience moderating research with include patients, physicians, nurses, physician assistants, caregivers, pharmacists, rehab specialists, insurance payers, hospital administrators, chiefs of staff and healthcare policy decision makers. While Dulce specializes in the US Hispanic market, both her health research and moderation experience also spans a broad array multicultural profiles. In addition to US-centered research, she has also conducted dozens of projects involving patient audiences and medical professional profiles in Latin America, Europe and Asia.
Dulce has designed research and moderated in-depth telephone interviews, cognitive interviews, ethnographies, observational research, and focus groups (both in person and virtual) on projects for clients in a wide range of healthcare sectors such as medical devices, pharmaceuticals, oncology, radiology, cardiology, biotech, insurance, senior care and healthcare IT.
Whether conducting virtual or in-person focus groups, in-depth interviews, online communities or ethnographic studies, Dulce has the proven ability to uncover the rare golden nuggets of insights through creative projective techniques. She provides the emotional intelligence needed to connect with different personality and occupation profiles.