Over the last two decades CASA Demographics has gradually developed the largest nationwide Hispanic panel specifically designed for qualitative research throughout the USA, with 513,000+ consumers well-distributed nationally to cover the 27 largest metro areas and 44 out of all 50 states.
Most Robust Hispanic Qualitative Panel with 27+ US Metro Areas; Expert Qualitative Recruitment for Online & In-Person; Fast & Cost-Effective Turnarounds; 2 Decades of Experience
Our teams have successfully carried out over 1,850 US Hispanic marketing research projects in just about every industry, brand category, private company and public institution type. This wide kaleidoscope of Hispanic market research experience provides a fine-tuned understanding of best insights harvesting practices for every research methodology, geographic market(s) and consumer segment.
We have ample experience conducting Hispanic-focused marketing studies in 27+ major markets where we have our own local recruitment and field staff for carrying out primary research, such as New York, Los Angeles, Chicago, Boston, San Francisco, San Diego, San Antonio, San Jose, Dallas, Houston, Washington DC, Miami, Philadelphia, Denver, Phoenix, Seattle, Orlando, Minneapolis, Fresno, St. Louis, Milwaukee and Atlanta.
Methodologies routinely executed for Hispanic market research projects include online focus groups & in-person focus groups, online bulletin boards & online communities, online IDIs & in-person IDIs, mobile ethnographies, show & tell ethnographies and in-home ethnographies, online & in-person usability (UX) studies, TDIs, mobile & in-person shop-a-longs, intercepts, eye-tracking and EEG neuromarketing studies.
Unlike other firms who position themselves as having a dedicated Hispanic market research practice, our qualitative recruitment for primary research methodologies such as in-depth interviews and focus groups is 100% conducted in-house and in the USA, which enables us to maintain the highest standards of quality control and guarantee that each & every one of the Hispanic consumers recruited for your insights project meet the desired segmentation criteria. Moreover, since we do not outsource or upcharge, our recruitment costs are consistently among the lowest for reliable Hispanic qualitative research.
Our fully US-based Hispanic marketing research practice is comprised entirely of fully-bilingual and US-educated research professionals from a broad representation of Latin American country backgrounds including Mexico, Colombia, Peru, Dominican Republic, Puerto Rico, Cuba, El Salvador and Argentina but with extensive experience understanding the protocols and nuances relative to successful Hispanic market research in the United States.
Smart and stringent Hispanic acculturation guidelines for both Spanish and English language marketing research are utilized in recruiting and validating respondents for different methodolgoies such as in-depth interviews and qualitative focus groups, which ensure each Hispanic participant has the desired language, cultural and media-consumption levels.
Also unique to CASA Demographics is our local grass-roots recruitment presence in all major US metro markets with a significant Hispanic population, which enables us to supplement our national panel with 513,000+ consumers by being able to pinpoint and find scarce sub-segments for your Hispanic marketing research purposes. Our local field teams are comprised of Hispanic market research experts with access to local community organizations and leadership, enabling us to have neighborhood-level knowledge and understanding of how Hispanic consumers from different country backgrounds uniquely think, feel and behave.
Our aggregate average participation rate in Hispanic market research studies over the past 5 years has been 88.7% for in-person qualitative studies such as focus groups, in-depth interviews, ethnographies, and 92.3% for online qualitative studies involving Hispanic consumers, such as online bulletin boards, online focus groups, mobile ethnographies and online IDIs. The consistently stellar completion rates ensure that your Hispanic focused project will obtain the needed engagement and participation for feasibility and quality of insights. When it comes to data integrity, the combination of redundant 4-step manual project management validation of screening combined with AI-driven cross-checking of previously-existent Hispanic consumer data has allowed for highly-reliable insights.
Likewise, our research experts provide a granular perspective of every degree of acculturation level among US Hispanics. When using our services, our clients and partners receive complementary access to our proprietary 7-factor Hispanic acculturation algorithm that goes beyond typical screening criteria and appropriately gauges cultural and languages usage cues from Spanish-dominant, bilingual and English-dominant Hispanic consumers.
Among the over 170 companies who have been direct clients, we have conducted Hispanic market research for major Fortune 500 companies, startups and high-growth enterprises, major and boutique advertising agencies as well as market research firms of all types.
As a full-service firm that also provides moderation, insights analysis and brand consulting, our research teams come into Hispanic focused projects with ample big-picture perspective and expertise so as to help our clients and partners streamline processes, reduce project completion times and minimize overall costs.
Smart and stringent Hispanic acculturation guidelines for both Spanish and English language marketing research are utilized in recruiting and validating respondents for different methodolgoies such as in-depth interviews and qualitative focus groups, which ensure each Hispanic participant has the desired language, cultural and media-consumption levels.
Also unique to CASA Demographics is our local grass-roots recruitment presence in all major US metro markets with a significant Hispanic population, which enables us to supplement our national panel with 513,000+ consumers by being able to pinpoint and find scarce sub-segments for your Hispanic marketing research purposes. Our local field teams are comprised of Hispanic market research experts with access to local community organizations and leadership, enabling us to have neighborhood-level knowledge and understanding of how Hispanic consumers from different country backgrounds uniquely think, feel and behave.
Our aggregate average participation rate in Hispanic market research studies over the past 5 years has been 88.7% for in-person qualitative studies such as focus groups, in-depth interviews, ethnographies, and 92.3% for online qualitative studies involving Hispanic consumers, such as online bulletin boards, online focus groups, mobile ethnographies and online IDIs. The consistently stellar completion rates ensure that your Hispanic focused project will obtain the needed engagement and participation for feasibility and quality of insights. When it comes to data integrity, the combination of redundant 4-step manual project management validation of screening combined with AI-driven cross-checking of previously-existent Hispanic consumer data has allowed for highly-reliable insights.
Likewise, our research experts provide a granular perspective of every degree of acculturation level among US Hispanics. When using our services, our clients and partners receive complementary access to our proprietary 7-factor Hispanic acculturation algorithm that goes beyond typical screening criteria and appropriately gauges cultural and languages usage cues from Spanish-dominant, bilingual and English-dominant Hispanic consumers.
Among the over 170 companies who have been direct clients, we have conducted Hispanic market research for major Fortune 500 companies, startups and high-growth enterprises, major and boutique advertising agencies as well as market research firms of all types.
As a full-service firm that also provides moderation, insights analysis and brand consulting, our research teams come into Hispanic focused projects with ample big-picture perspective and expertise so as to help our clients and partners streamline processes, reduce project completion times and minimize overall costs.
