With over 2,150 in-person qualitative projects completed in the past two decades, CASA Demographics has developed best-in-class benchmarks in carrying out in-person qualitative research.
Whether you need an individual service (ex. recruitment, moderation, analysis, hosting) or need a highly-reliable partner to take care of everything on a full-service basis, we can carry out each of the following types of in-person studies well, quickly and cost-effectively:
- Ethnographies
- Shop-along & Dine-alongs
- One-on-One In-Depth Interviews
- Dyads, Triads, Quads
- Focus Groups
- Affinity Groups
- Friendship Sessions
- Car Clinics
- Mock Shopping Sessions
Nationwide reach with a local, grass-roots presence in 27 of the largest metro markets nationwide with strong cross-cultural populations: Atlanta, Boston, Charlotte, Chicago, Dallas, Denver, Houston, Kansas City, Los Angeles, Miami, Milwaukee, Minneapolis, New York, Orlando, Phoenix, Philadelphia, St. Louis, San Antonio, San Diego, San Francisco, Washington DC
About 30% of our work involves general market or general population studies, placing predominantly White/Caucasian consumers for both in-person and online qualitative studies.
An average participation rate that consistently hovers around 92.3% over the past 3 years, ensuring timely project execution at minimal aggregate cost.
Access to a team of 7 fully bilingual moderators with over 110 years and 6000 studies in combined experience in moderating and reporting in-person qualitative research, with extensive experience in managing group dynamics and understanding cultural nuances (ex. positive bias, non-verbal cues, etc) of different countries of origin.
Deep expertise in moderating and analysis within specific brand areas, including but not limited to food and beverage, CPG, healthcare, automotive, financial services, telecom and new technologies.
A keen organizational understanding of each consumer profile needed, with a team comprised of fully bilingual experts from a broad spectrum of nationalities, cultural and professional backgrounds.
In spite of superior results and great service our recruitment costs are 30-50% lower than that of traditional firms, thanks to our low overhead costs, in-house recruitment team and proprietary use of filtering technology within our panel.
We offer qualitative recruitment separately or combined with moderation, hosting or other services.
Looking to do an in-person study? Contact us for a fast reply!
