• A team of 7 fully bilingual moderators with over 110 years and 6000 studies in combined experience in moderating and reporting in-person qualitative research.
• Extensive experience in managing group dynamics and understanding cultural nuances (ex. positive bias, non-verbal cues, etc) among different countries of origin.
• Deep expertise in moderating and analysis within specific brand areas, including but not limited to food and beverage, CPG, healthcare, automotive, financial services, telecom and new technologies.
• In the past 10 years, we have conducted over 825 online qualitative studies, including online communities, bulletin boards virtual focus groups and mobile ethnographies using a suite of different platforms. What differentiates our online moderation 1) is the emphasis on probing and laddering so as to get beyond superficial responses and 2) the fractional cost of our online moderation vs. in-person studies.
• Methodologies we routinely conduct qualitative recruitment for including traditional focus groups, in-depth interviews, in-home ethnographies, shop-alongs, quant-qual studies, virtual focus groups, online communities, online bulletin boards, mobile ethnographies and EEG neuromarketing.
• Consumer selection metrics for our respondents that go beyond screening, including acculturation ratings, group dynamics, and availability to participate in each project schedule.
• When it comes to reporting our moderators work alongside our team of research experts, with a keen focus on reporting actionable insights and on visualization of research findings. That consistently allows our reports and presentations to help our clients jump through hurdles with key internal and external stakeholders.
• From screener design, to discussion guide development, to curating stimuli, our team of research experts generates documents with your goals in mind fast, accurately and cost-effectively.
• Because we also carry out recruitment and project management, our moderators are able to work seamlessly and directly with the rest of the project team to ensure that all moving pieces are well synchronized.
• Quick turnaround times of as little as 3 weeks, from kickoff to the presentation of the final report.
• We strive to keep costs low in every possible way (ex. technology platforms, travel, facilities, reporting, translation), and that frugality goes a very long way in allowing our clients to consistently stay under budget.

Moderator bios and references are always available upon request. Considering a study? Contact us for a proposal or more info!