With over 875 online qualitative projects completed in the past decade, CASA Demographics has developed best-in-class benchmarks in carrying out qualitative research online:

Whether you need an individual service (such as recruitment, moderation, analysis, and/or platform hosting) or need us to manage everything on a full-service basis, we can carry out each of the following types of online qualitative studies quickly and cost-effectively to get the breadth and depth of insights needed.


  • Online and Mobile-Friendly Communities
  • Online and Mobile-Friendly Bulletin Boards
  • Online Focus Groups
  • Online In-Depth Interviews
  • In-Home Mobile Ethnographies
  • Online and Mobile Journals
  • Virtual Incercepts using Social Media
  • Quant-Qual Hybrid Studies


CASA Demographics carries out recruitment and project management in-house, leveraging our industry-leading nationwide qualitative panel of Hispanic and Asian-American consumers of different levels of acculturation.

The key to great online qual is asking exactly the right question at exactly the right time and in exactly the right place, and our experienced bilingual moderators pride themselves in probing and in being extremely active in multi-day studies. We have also included the most sophisticated time triggers, digital laddering, automatic follow-ups and recurrences in the business.

Having curated and obtained licenses for 14 different online and app-based technology platforms, we can also provide hosting using the most enriching and cost-effective channel for online communities, bulletin boards, virtual focus groups, mobile ethnographies and mobile shop-alongs.

For online qual projects we manage on a full-service basis, we can complete an online qual project from kick off to report in as little as 7 days!

Our moderators are able to work seamlessly and directly with the rest of the project team to ensure that all moving pieces are well synchronized.

Our bilingual in-house technology support team works with respondents over the phone or via live chat to ensure they are both comfortable and able to engage fully in each online study.

From concept testing, ad testing, new product or service launch, we have conducted online qualitative research for just about every purpose and industry.

Among the functionalities we frequently incorporate into online research across platforms are HD audio and video upload, high resolution photo upload, blogging, journaling and social media integration (including consumers from a brand’s social media sphere).

In also providing recruitment, project management and moderation on a full-service basis, our clients can choose to have a single seamless source in carrying out a qualitative project online quickly and well.

Some of the needs you can meet in using our online qualitative platforms include:

  • See your existing and potential customers' realities and cultures
  • See when and where people shop and interact with a category
  • Interact over time and see the truth emerge
  • Understand the path to purchase through integrated exercises
  • See when, where and how a product or service is being utilized by a segment of people
  • See into moments you'd never be invited to otherwise
  • Observe impromptu behaviors
  • Conduct homework assignments and hybrid research

For online qual projects we manage on a full-service basis, we can complete an online qual project from kick off to report in as little as 7 days

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