• With over 875 online qualitative projects completed in the past decade, CASA Demographics has developed strong benchmarks in carrying out qualitative research online.
• Having curated and obtained licenses for 17 different online and app-based technology platforms, we customize any given project scope to the most enriching and cost-effective channel for hosting online communities, bulletin boards, virtual focus groups, mobile ethnographies and mobile shop-alongs.
• Our experienced online qualitative moderators can conduct studies in any language (ex. English, Spanish, Mandarin, Japanese, Hindi, Korean, etc.) with a nationwide reach of consumers from our industry-leading qualitative panel of cross-cultural groups.
• CASA Demographics' bilingual in-house technology support team works with respondents over the phone or via live chat to ensure they are both comfortable and able to engage fully in each online study.
• From concept testing, ad testing, new product or service launch, we have conducted online qualitative research for just about every purpose and industry.
• Among the functionalities we frequently incorporate into online community or bulletin board research include HD audio and video upload, high resolution photo upload, blogging, journaling and social media integration (including consumers from a brand’s social media sphere).
• For online focus groups or online IDIs, functionalities include an observer backroom with chat capabilities including the moderator, breakout rooms for smaller group exercises, live polling, markups and of course, screen shares.
• The key to great online qual is asking exactly the right question at exactly the right time and in exactly the right place. Our moderators pride themselves in probing and in being extremely active in multi-day studies. We have also included the most sophisticated time triggers, digital laddering, automatic follow-ups and recurrences in the business.
• In also providing recruitment, project management and moderation, our clients can choose to have a single seamless source in carrying out a qualitative project online quickly and well.
• Some of the needs you can meet in using our online qualitative platforms include:
  
  
  • See your existing and potential customers' realities and cultures
  • See when and where people shop and interact with a category
  • Interact over time and see the truth emerge
  • Understand the path to purchase through integrated exercises
  • See when, where and how a product or service is being utilized by a segment of people
  • See into moments you'd never be invited to otherwise
  • Observe impromptu behaviors
  • Conduct pre-assignments and hybrid research
• Because we also carry out recruitment and project management, our moderators are able to work seamlessly and directly with the rest of the project team to ensure that all moving pieces are well synchronized. By leveraging a host of different technology platforms, we are able to customize an online research project to be significantly less expensive than traditional research firms can.

Ready to explore? Contact us for a consultation!