• CASA Demographics has proudly built the only truly national multicultural panel uniquely developed and curated for qualitative research, with over 437,000 consumers (and growing) across the USA with a special focus on minority segments such as Hispanic/Latino/LatinX, Asian, South Asian, African-American and Jewish-American consumers among others.
• We also specialize in low-incidence general population research studies involving predominantly White/Caucasian consumers, providing sample and qualitative recruitment for difficult, last-minute or large studies that partners who know the quality of our work are unable to source on their own.
• Our recruitment practice provides nationwide reach with a local, grass-roots presence 23+ metro markets, which among others includes but is not limited to: New York, Los Angeles, Chicago, Boston, San Francisco, San Diego, San Antonio, San Jose, Dallas, Houston, Washington DC, Miami, Philadelphia, Denver, Phoenix, Seattle, Orlando, Minneapolis, Fresno, St. Louis, Milwaukee and Atlanta. Beyond major metros, CASA Demographics has extensive reach in small town and rural markets nationally, thanks for two decades of outreach for projects for non-urban representations.
• An average participation rate that consistently hovers around 90%, ensuring timely project execution at minimal aggregate cost.
• A keen organizational understanding of each consumer profile needed, with a team comprised of fully bilingual experts from a broad spectrum of nationalities, cultural and professional backgrounds.
• Methodologies we have carried out projects with include online bulletin boards, traditional focus groups, online focus groups, online surveys, mobile ethnographies, tracking studies, online IDIs, in-home ethnographies, cultural hangouts, shop-alongs usability studies and EEG neuromarketing.
• Consumer selection metrics for our respondents that go beyond screening, including acculturation ratings, group dynamics and availability to participate in each project schedule.
• Local community managers in each city who steadily grow our database with new respondents and allow us to carry out low-incidence research with fast turnarounds and low costs.
• Centralized communications tools (online, text, social media, phone) that allow for scalable, cost-effective execution of research studies.
• Rigorous quality control allows us to GUARANTEE the accuracy of consumer data for each participant.
• We provide recruitment both a la carte or integrated on a full service basis to a collection of partners, including major brands, advertising agencies, full service research firms, boutique consultancies and facility companies.
• In spite of superior results and great service our recruitment costs for Hispanics and other segments are 30-50% lower than that of traditional firms, thanks to our low overhead costs, in-house recruitment team and proprietary use of filtering technology within our panel.

We offer qualitative recruitment separately or combined with moderation, hosting or other services. Need recruitment help? Contact us for more info!