Seniors & Baby Boomers
Obtaining key insights about older populations doesn’t have to be difficult; actually, it can be a lot simpler than it seems. CASA Demographics has two decades of experience in conducting market research involving seniors and baby boomers, which arguably are the demographics with the most economic, social and political strength.
Today, the success of companies, policy makers, and social services providers alike often depends on understanding senior segments in all of their diversity and influence. CASA Demographics has worked with both private, nonprofit and governmental organizations that need to understand the diverse and growing senior market.
The preferences and needs of seniors can be very different, due to the breadth of attitudes, lifestyle preferences and health stages. Additionally, the current baby boomer generation is distinctly different and less predictable than previous generations hitting the same age points. Our prior experience and custom work among different sub-segments allows organizations to make better decisions and to avoid costly mistakes.
Over the past two decades, we have worked with the following types of organizations in better understanding the senior, baby boomer and aging markets:
Social Service Organizations Financial Services Insurance Travel and Tourism Healthcare Publications Medical Devices Hospital Networks Pharmaceutical Brands Food and Beverage Telecom Senior Living Assisted Living Facilities
The preferences and needs of seniors can be very different, due to the breadth of attitudes, lifestyle preferences and health stages. Additionally, the current baby boomer generation is distinctly different and less predictable than previous generations hitting the same age points. Our prior experience and custom work among different sub-segments allows organizations to make better decisions and to avoid costly mistakes.
Over the past two decades, we have worked with the following types of organizations in better understanding the senior, baby boomer and aging markets:
Social Service Organizations Financial Services Insurance Travel and Tourism Healthcare Publications Medical Devices Hospital Networks Pharmaceutical Brands Food and Beverage Telecom Senior Living Assisted Living Facilities
When it comes to research, seniors can be every bit as engaged as younger consumers. Leveraging off of our panel of over 437,000+ consumers with a strong focus on cross-cultural audiences, we regularly utilize efficient and cost-effective online methodologies to moderate, recruit and provide analysis involving studies with seniors and boomers, including online IDIs, online focus groups, online communities and telephone interviews.
Our high Net Promoter Score guarantees you will have the consistently best project team on your side. Along with providing some of the most competitive and transparent pricing in the industry, CASA Demographics also offers fast incentive management and project management. And by leveraging our two decades of successful market research expertise we also provide free online qualitative technology platform consultations and savvy in-person facility procurement. Our experienced project directors can also share big-picture perspective for streamlining processes, reducing project completion times, and minimizing overall costs.
Our high Net Promoter Score guarantees you will have the consistently best project team on your side. Along with providing some of the most competitive and transparent pricing in the industry, CASA Demographics also offers fast incentive management and project management. And by leveraging our two decades of successful market research expertise we also provide free online qualitative technology platform consultations and savvy in-person facility procurement. Our experienced project directors can also share big-picture perspective for streamlining processes, reducing project completion times, and minimizing overall costs.
