Results Obsessed: Focus on the key inputs for research and deliver them in an integrated way, on time and with overarching quality.

Complete Trust: Work vigorously and consistently to earn and keep customer trust over time. Be open-minded and genuinely listen.

In It for the Long Haul: Think long term and don’t sacrifice long-term value for short-term results. It will pay off in droves.

Innovate and Streamline: Expect and require innovation and invention, and always find ways to make things less complicated. As we do new things, we accept that we may be misunderstood for periods of time.

Think Big: Thinking small is a self-fulfilling prophecy. Create and communicate a bold direction that inspires results. Don’t be shy about thinking differently in finding better ways to serve customers.

Value Driven: Frugality breeds resourcefulness, self-sufficiency, and innovation. The quest for value for the customer and the organization is the source for constant renewal and sustainability.

Be Self-Critical: Lose the rose-colored glasses. Come forward with reality, even when doing so is awkward or embarrassing. Winning teams challenge themselves and benchmark with the best.

Get your Hands Dirty: No role is beneath any of us. We are proudly detail oriented, and build in redundancies to verify our work at the right time and place. There are no extra points for accolades, past results or for working on prestigious projects.

Have a Spine: Respectfully challenge when you disagree, even when doing so is uncomfortable or tiring. Do not compromise for the sake of social cohesion, but commit wholly to a course of action once it's decided on.